PRODUCT REDESIGN AND AD DESIGN FOR CBD KANEP
CBD Kanep is one of the oldest Estonian CBD brands, that cares about Your health as a whole. Their mission is to bring high quality CBD products to their clients and provide informational value alongside it. You can find their e-shop here: www.cbd.ee
They came out with a 100% pure Estonian based premium CBD oil - a big sister to an already popular product line called CBD Naturale Oil. The new line will have 5%, 10%, 15% and 30% oils - all with new packaging and label designs. The base was already set with the previous product branding. The goal was to upgrade it and create a new design for premium oils, that should still feel natural, but luxurious and sophisticated. We added a slanted side to add character to the package. The color palette feels like a warm and soothing sunset.
CBD KANEP instagram account at https://www.instagram.com/cbdkanep
An example of the 30% premium oil package layout design
A few examples of ad designs, that were featured in an Estonian magazine called "Terviseleht", where CBD Kanep team wrote educational articles about CBD.