CREATIVE DIRECTION FOR CINNAMON YOGA
Liisianne helps You transform Your body and mind as a whole through yoga, so that You can reach Your desired goal. She will personally guide, support and help You get the best possible form physically and mentally for both beginner and advanced students. You can find Cinnamon Yoga at: www.cinnamonyoga.ee
The essence of this brand identity is to bring out, who Liisianne is and what she offers. Her strong but soft approach, seeing the body and mind as a whole and inspiring people to take care of their health. All the while mixing this with her love for modern ＆ urban interior design, experience in entrepreneurship ＆ marketing and also an important approach towards high-achieving men and their health as well. Both Evelin and I focused on bringing it forth as minimalistic, clean, natural, conscious and with a getting-straight-to-the-point attitude, that would attract both individual customers and corporations.
The focal point of the strategy is great customer experience, authenticity, a social media rhythm that suits Liisianne and the growth of her brand and overall scalability down the line.
Brand image ＆ CVI ＆ Web Design
Client: Liisianne @cinnamonyoga
Creative director / visual identity / strategist: Elerin
Graphic designer: Evelin - www.instagram.com/evelin_mystorybeginshere
Photo: Alina Birjuk